LALA BERLIN AW 14/15
A few minutes before the show started we asked designer Leyla Piedayesh of Lala Berlin, some quick questions.
WHAT CREATED YOUR ATTRACTION TOWARDS FASHION?
I guess it was my mom, She always knew a lot about fashion.
WAS THERE A MOMENT IN YOUR LIFE WHEN YOU REALISED YOU WANTED TO BECOME A DESIGNER?
Not really. Who am I today? Well it took me almost 30 years to find out, so from there on it was clear, it was like destiny.
WHEN DID ‘FASHION DESIGNER’ BECOME YOUR PROFESSION?
When I was 34-35. It was an organic development of me, turning into what I am.
WAS THERE A TURNING POINT OR A HAPPENING IN YOUR LIFE THAT IS REFLECTED / RECOGNIZABLE IN YOUR WAY OF DESIGNING?
I realized that I do not live for others, I’m not living to fulfill other people except myself. I´m happy with what I do!
WHAT IS THE BEST DESCRIPTION TO DESCRIBE YOUR SIGNATURE DESIGN?
HOW MANY RUNWAY SHOWS/PRESENTATIONS HAVE YOU/THE BRAND PRODUCED UNTIL TODAY?
We have until today produced 8 runway shows and 2 presentations.
WHY DO YOU CHOOSE TO SHOW IN BERLIN, IS THERE A STRATEGIC REASON?
I started everything here in Berlin. It’s my home and base and Germany is my main market, so its quiet essential to show in Berlin.
HOW WOULD YOU DEFINE THE FASHION IN BERLIN IN GENERAL?
IS BERLIN REFLECTED IN YOUR DESIGN OR IS IT A SOURCE OF INSPIRATION FOR THIS COLLECTION?
YES! We were digging in old punk scene Berlin where we also found the pictures of walls with words that said: “Werdet wild und tut was Schönes!” (go wild and do something nice). I thought; this is brilliant to use, so we took it as a motiv and honestly, it’s funny to be wild and do nice things!
WHAT WAS YOUR VISION OF THIS COLLECTION?
Orient meets oxidant-punks from Berlin meets my Iranian roots, so we took carpets and simulated acid being poured over them and made a print of it!
THE CONCEPT BEHIND THIS COLLECTION IS BEST TO DESCRIBED AS?
“Werdet wild und tut was Schönes!”
WHAT IS THE STRONGEST PIECE/S IN THIS PARTICULAR COLLECTION?
I´m in love with almost everything!
WHAT WAS THE THOUGHT BEHIND YOUR CHOICE OF OUTFIT FOR TODAY?
To show the message!
DO YOU HAVE ANY RITUALS FOR THE DAY OF THE RUNWAY SHOW?
I go to a yoga session in the morning to be more relaxed and calm.
WE ARE JUST 2 WEEKS IN TO 2014. WHICH GOALS DID YOU SET FOR THIS YEAR, PROFESSIONALLY AND PERSONALLY?
To have more time for my little lou!