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LALA BERLIN AW 14/15

Sky’s the Limit

A few minutes before the show started we asked designer Leyla Piedayesh of Lala Berlin, some quick questions.

WHAT CREATED YOUR ATTRACTION TOWARDS FASHION?
I guess it was my mom, She always knew a lot about fashion.

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WAS THERE A MOMENT IN YOUR LIFE WHEN YOU REALISED YOU WANTED TO BECOME A DESIGNER?
Not really. Who am I today? Well it took me almost 30 years to find out, so from there on it was clear, it was like destiny.

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WHEN DID ‘FASHION DESIGNER’ BECOME YOUR PROFESSION?
When I was 34-35. It was an organic development of me, turning into what I am.
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WAS THERE A TURNING POINT OR A HAPPENING IN YOUR LIFE THAT IS REFLECTED / RECOGNIZABLE IN YOUR WAY OF DESIGNING?
I realized that I do not live for others, I’m not living to fulfill other people except myself. I´m happy with what I do!
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WHAT IS THE BEST DESCRIPTION TO DESCRIBE YOUR SIGNATURE DESIGN?
Eclectic!
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HOW MANY RUNWAY SHOWS/PRESENTATIONS HAVE YOU/THE BRAND PRODUCED UNTIL TODAY?
We have until today produced 8 runway shows and 2 presentations.

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WHY DO YOU CHOOSE TO SHOW IN BERLIN, IS THERE A STRATEGIC REASON?
I started everything here in Berlin. It’s my home and base and Germany is my main market, so its quiet essential to show in Berlin.
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HOW WOULD YOU DEFINE THE FASHION IN BERLIN IN GENERAL?
Urban diversity!
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IS BERLIN REFLECTED IN YOUR DESIGN OR IS IT A SOURCE OF INSPIRATION FOR THIS COLLECTION?
YES! We were digging in old punk scene Berlin where we also found the pictures of walls with words that said: “Werdet wild und tut was Schönes!” (go wild and do something nice). I thought; this is brilliant to use, so we took it as a motiv and honestly, it’s funny to be wild and do nice things!
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WHAT WAS YOUR VISION OF THIS COLLECTION?
Orient meets oxidant-punks from Berlin meets my Iranian roots, so we took carpets and simulated acid being poured over them and made a print of it!
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THE CONCEPT BEHIND THIS COLLECTION IS BEST TO DESCRIBED AS?
“Werdet wild und tut was Schönes!”
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WHAT IS THE STRONGEST PIECE/S IN THIS PARTICULAR COLLECTION?
I´m in love with almost everything!
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WHAT WAS THE THOUGHT BEHIND YOUR CHOICE OF OUTFIT FOR TODAY?
To show the message!

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DO YOU HAVE ANY RITUALS FOR THE DAY OF THE RUNWAY SHOW?
I go to a yoga session in the morning to be more relaxed and calm.

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WE ARE JUST 2 WEEKS IN TO 2014. WHICH GOALS DID YOU SET FOR THIS YEAR, PROFESSIONALLY AND PERSONALLY?
To have more time for my little lou!

www.lalaberlin.com

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supported by delight-rent.com

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