“I REMEMBER WHEN MY MOM PAINTED MY LIPS”
YOUR CONCEALER IS MY ALLTIME FAVOURITE. IT´S THE PERFECT CONCEALER. WHAT´S THE SECRET? WHAT IS DIFFERENT TO OTHERS?
It’s the ultimate balance of pigment and texture, if you would call that a secret… It has a sliding property and it becomes one with the skin, without losing its covering abilities.
WHAT´S YOUR FIRST MEMORY WHEN IT COMES TO MAKE-UP?
I don’t know whether it is the photo or really the memory, but; my mother painting my lips
WHY DID YOU START AN OWN MAKE-UP-LINE?
I wanted to create the ultimate solution of carrying around your makeup instead of the usual makeup bag in which you can never find anything, and in which everything always breaks. So our makeup all comes in pens that can neatly be organised in a Holder or by using Clips attaching them to each other.
HOW DO YOU DEVELOP NEW PRODUCTS. DO YOU HAVE A CERTAIN WAY TO COME UP WITH AN IDEA?
I actually make what I miss myself (as a woman – not as a makeup artist). So when I have an idea, I search for the factory that has a product or texture that comes close, and then I tweak it until it is exactly the way I had in mind.
WHAT INSPIRES YOU?
Anything around me; nature, people, art…
WHAT DO YOU THINK ABOUT MAKE-UP-TRENDS? OVERRATED OR UNDERRATED?
Completely overrated and perfectly useless. I always refuse to answer questions like “what will the eyebrow trend be next season?” – even if I knew, I don’t want people to simply follow whatever someone else says what a trend will be and how people should do their makeup. I always try to inspire people to come up with their own ideas, stimulate their own sense of style. By creating rules and trends, other brands create fear, because people start to think that they are doing something wrong. And I want to people to have fun instead of feeling scared.
DO YOU ONLY USE YOUR OWN STUFF?
On myself yes, but for my make up work i will use anything; also non cosmetic things
WHICH IS YOUR FAVOURITE PRODUCT OF YOUR OWN LINE?
The Creamy Eyes texture. Many people are not yet used to using cream eyeshadow, but once you got the hang of it you will not want anything else. And Creamy Eyes feels great, and the once applied it will absolutely not budge until you take it off with a cleanser.
ANY COSMETIC BRANDS YOU RECOMMEND. ESPECIALLY IN SKIN CARE?
Eve Lom cleansing cream; Innarah Treatment cream; and biologic coconut oil for body and hair.