THE LALA BERLIN CASHMERE SCARF
THE STORE INTERIOR BY ARCHITECT AMIR ABADI
LEYLA PIEDAYESH OF LALA BERLIN
LARY ROCKING THE STAGE AT THE OPENING
LEYLA PIEDAYESH, DESIGNER AND FOUNDER OF LALA BERLIN
NEOPLAN ARCHITECT AND FOUNDER AMIR ABADI (TO THE LEFT)
NEWS: LALA BERLIN IS UPGRADING
Yesterday the Berlin-based fashion brand Lala Berlin opened up a new flagship store in the Berlin Mitte district just around the corner from their former location. The brand has been growing so naturally their space needed an upgrade as well. And boy did they upgrade! The new store covers an area of more than 125 square meters, with an interior consisting of raw concrete textures meeting dark timbers. This is just a taste of the stores many contradictions. We captured some moments of the opening and caught up with the architect Amir Abadi who is responsible for the architectural concept for a quick chat:
WHAT IS THE CONCEPT OF THE STORE?
Punkpop – that’s how we interpreted the DNA of LaLa Berlin within our design team. The result is a space of future modern and warm poetry. With its 125 sqm’s the store is not that big – however the visitors are invited to discover always something new during his strive through the space. Modern installations are combined with high-quality materials – and we built a beautiful frame for the main thing – the collection.
DID THE SHOP TURN OUT AS YOU ENVISIONED FROM THE FIRST BEGINNING?
It’s definitely a process. My first vision is always a bit personal and sometimes even exaggerated – think big, you know… After a few meetings and presentations with the clients, we find the frame of architecture and aesthetics without loosing the first vision.
WHAT HAPPENED ALONG THE WAY, FROM IDEA TO CONCEPT TO FINISHED PROJECT?
The main part is about searching for the right materials, colors and of course a lot of drawing and sketching. I am working with a strong team of builders and we discuss and brainstorm a lot about finding the perfect materials. And for sure the client needs and wants to see nice renderings to get the right feeling for the future rooms. In the end – an architect is always as good as the client provides him to be.
WHAT CAN WE EXPECT TO SEE FROM YOU IN THE FUTURE?
My office is working on two family houses near to Berlin, a little luxury 8 room hotel near Split, Croatia and a shop design for a international company. Also I already started with a few installations during the Berlin Fashion Week for Prag Agency‘s fashionshows.
A DREAM PROJECT?
Actually it would be great fun to design some movie sets without any authorities and static laws.