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FASHION WEEK BERLIN: SADAK A/W15

Piece of Me

We talked to Sasa, the designer os Sadak, right before his show. Furthermore we got a little sneak peak in the backstage area before the show was ready to start.

 

ATTRACTION AND DESIGN
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It came natural to me after dancing in National Ensamble in Belgrade in the late 90′s. I was in contact with the costume department, which led to fashion later! It takes couple of years from stage to props of the theatre, later university and now as independent designer. Apart of just being a fashion designer of course am still connected to Film and Theatre! One of my nadir is my personal apocalypse, that happened in the past but that didn’t stop me designing. It made it stronger and more clear, which direction am heading and reflected on SS12 collection “Apocalypse”

Signature design would be SADAK prints which is different every season but constant and recognizable for my brand, in terms of style description that is individual urban high end street wear.
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BERLIN
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In terms of style Berlin is very mixed. It depends in which part of the city you are in. For example Prenzlauerberg: “Spießig.” Perfect german word for it. I don’t even know how to translate that in english. Mitte: Some very stylish people. Kreuzberg: “Edgy” style, mostly because of all immigrants and artist that live in the area or tourist that are visiting but I can’t really put a finger on it.
Berlin fashion is really young, almost like a baby. Which is good and bad at the same time. Good in terms of space and current possible opportunities to show and present work. Bad in terms of isolated local buyers. Almost no other then german speaking countries are coming to Berlin to buy some pieces of the collection. If you think to gain buyers internationally you have to present and show in Paris or London, otherwise it will not work for your brand that well. But this is just a general view.
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THE COLLECTION
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I realized at the very beginning when I created my brand, what is my interest in general. How to connect tradition, cultural background, social media and digital technologies in one collection. This is what I have tried to do again in AW2015, creating a thin line between Serbian traditional clothing, social media influents, ancient hand printing technics and a hip-hop slang words all put together in one collection. Basically I treat a fabric as canvas first, like the painters do. I paint in photoshop, which later becomes in process a final design.
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A SECRET
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Fitness first and drinking coffee early in the morning is a ritual.
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