BACKSTAGE: COPENHAGEN FASHION WEEK
The show of Veronica B. Vallenes is always the pure feminine, delighting pit stop on the schedule of Copenhagen Fashion Week. She always tries to create a universe that supports the understanding of her collections – she has previously presented on the iconic luxury hotel Nimb, the venue at Børsen or at the city hall of Copenhagen. This time she decided to present at the Royal Danish Academy of Music, a bright, huge venue that she had given her own touch with a massive, visual sign of her brand. I Love You Magazine catched up with the one-of-a-kind Norwegian designer backstage.
“I am not sure of what makes me different, but I have always sticked to my DNA of effortlessness and elegance. I always want to express elegance and feminism along with coolness. I have always worked around those words. I get a lot of different inspiration but you can always see that it’s my collection.”
Veronica B. Vallenes is known for always pepping up her pieces with exciting, characteristic accessories. When she went for fringy glasses for her SS12 collection or statement rings for her AW14 show the accessories elegantly fulfilled the outfits. For this collection she slightly exaggerated and did not killed her darlings. The golden jewellery steeled too much of attention in her feminine, girly universe. That is a key way of working for her – the pieces are simple, minimalistic and elegantly cut, but the styling is wilder. For this collection she went for 60’ies inspired ponytails and heavier eye make-up – a cool mix that worked well together with her sportier and fresher universe.
“This collection is inspired by sport. It has a lot of sporty elements, but it’s mixed with other elements that are more feminine and modern. It’s about clean lines, but with a characteristic belt for example. Elegant sport. Maybe you don’t notice the sport, but if you look closely, you’ll see.”
There is a colour for every mood – bright rose, strong yellow, mellow beige, burning red and even black. Mixed up with tennis shoes and a bigger use of jersey she proved to the fashion world that she could be more youthful than we expected her to be. Always developed from the same base:
”The DNA of my clothes all about elegance and feminism but with a cool twist. For me it’s very important that the woman who wears it feels effortless, laidback and natural.”