BACKSTAGE: ANNE GORKE
Everybody knows it is tough to get through the eye of the needle in the fashion business, building up a solid firm and still be on everybody’s lips. Anne Gorke has achieved to do exactly that. Showing her SS15 collection Too Cool for Cruel she reminded us all of our shared responsibilities for the environment.
To a lot of people sustainability, an organic mindset and environmental thinking are regarded as a fast trend. Anne Gorke on the other hand regards it as a criteria for being alive. She simply does not make any exceptions in her business. All fabrics she works with have to be organic or eco-friendly. You might start thinking of foot-formed unfeminine boots and uncoloured linen-shirts; take a look at Anne Gorke’s collection and she will prove you wrong.
Freshly looking models with coral-coloured lips, rouge on their cheeks and headbands ruled the runway wearing her design. With a colour palette containing warm reds, dark and light blue and a shimmering white she has created a unique universe of her own. She mixes up her streamlined, yet eclectic design with notes to the 40ies’ collars, skirts and voluminous hair, a style she seems to stick to through all her collections, with refreshing prints of parrots and pieces that look like she has painted directly and roughly on the fabrics.
One message is clear: she wants to redefine the lady-like woman and bring a cooler attitude to her – and she definitely succeeded again this time. Moving from her predominantly black and white AW14 collection with splashes of pink to her SS15 collection brings back memories from her SS14 collection that contained prints of artichokes (also the name of the collection). It is a pleasure to watch her play with our perception of how classic pieces of clothes should look like and how we should wear it.
The collection is a special kind of mixture that only Anne Gorke can get away with.