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The right “EQUIPMENT” for Fashion Week

My Future Ex-Boyfriend
Monday – January 13, 2014. The start of Berlin Fashion Week A/W 2014.
As I am not originally from Berlin, this will be my first Berlin Fashion Week. I’m excited. .
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During this week the ‘social media world’ will be overfilled with sayings like; “Oh gosh, I just survived Fashion Week – Day 1…” tweeted on twitter, posted on Facebook and Instagram with the hashtags #heavyjob #fashionlife etc. Honestly, I don’t believe that we should review FW as “a survival”. I like to see it more as a happening that; of course causes a lot of stress, but at the same time gives you a “collection” of discovering, inspiring and renewing thoughts and looks. This is for me a great motivation to visit the shows that suit my interest. I probably will not inform you about the latest purse or killer heel that you need to have for FW, but something different I hope. Lets get started, I’m ready for you Berlin Fashion Week!

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Happy with my 1.74 length (without heals), I was even more happy with the news I got from Adidas. During fashion week, Adidas is releasing, the Equipment for Fashion weeks “survival”. A new adding to the famous EQT Adidas collection, significant for it’s cult classic status, a complete reassessment of the Adidas DNA; from looks to logo to the colors. Despite the fact that the shoe has undergone several developments, it still takes you back to it’s essence. It is staying true to Adi Dassler’s design principles of purity, and sportswear as a tool in empowering the athlete. And fashion is often compared to a sport, right?

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Classic, with the 3 stripes mark in the iconic Equipment colors, this is for me the true performer of footwear which I will purchase next wednesday, the 15th of January. The pre-release will take place in the No74 Store and Solebox Berlin. I have the feeling this will make the lives of those “fashion week survivors” a bit easier.

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www.no74-berlin.com

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