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EDITORIAL: MOVE IT

  • PHOTOGRAPHY LIKENESS
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    LIKENESS

    Photographer
    Likeness is a creative studio based in Berlin with focus on innovative fashion still lifes. Julia Classen and Magdalena Lepka, the women behind Likeness, have been working together on unique visual concepts for editorials and lookbooks since 2013. In their colorful and storytelling compositions they aim to reveal the essence of every piece they capture with great attention to detail, humor and affection.
  • TEXT ISABELLA EICHHORN
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    ISABELLA EICHHORN

    Editor

    Born in Germany raised all over the world, Isabella is currently studying Communications Design in Berlin. With a special eye on typography her works result in corporate and identity projects across platforms. She also shares an excitement about freshly printed objects.

    More from ISABELLA EICHHORN

My Future Ex-Boyfriend

To whom this haven’t happened before?

You trek into a clothing store with your best friend in dragrope. Together you dig trough clothing racks while sometimes raising a hanger, asking the question „What about that?!“ without words. And then you get a garment plonked in front of you, which you would never ever would have chosen for yourself and justifiably overlooked. You hesitate and ponder. „Well, all right, let me see it. I may try it on, but only for you!“.

And then you open the curtain, perplex but radiant with joy. It not only fits, it fits perfectly, just as a second skin.

Also the shown garments need a fashion conscious and quality aware carrier to unfold themselves, in the true sense of the word.

The photographer duo Likeness examined this phenomenon carefully and created compositions with a clear imagery. Hope is in sight, for animated and personalized ad campaigns, which save us from messy tangled hair that we get for free moving out of the changing cubicle.

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