FASHION WEEK BERLIN: CHARLOTTE RONSON S/S 15
New York designer Charlotte Ronson kicked off Mercedes Benz Fashion Week Berlin showing her Spring/Summer 2015 collection. We had a little chat with her…
WHAT CREATED YOUR ATTRACTION TOWARDS FASHION?
I come from an artistic and creative family so it was only natural that I ended up in a profession that allowed me to express myself creatively.
WAS THERE A MOMENT IN YOUR LIFE WHEN YOU REALISED YOU WANTED TO BECOME A DESIGNER?
I knew I always wanted to do something creative and I always had an eye for fashion and styling so it was a natural progression for me, I am not sure if there was an exact moment when I realized.
WHEN DID ‘FASHION DESIGNER’ BECOME YOUR PROFESSION?
In 2000 I launched my first collection, C. Ronson, which gained instant recognition and in May 2002, I opened my first flagship boutique in Nolita in New York.
WHAT IS THE BEST WAY TO DESCRIBE YOUR SIGNATURE DESIGN?
The brand DNA stays true to its feminine girl, whilst adding in sexy silhouettes and boxy layers that are easy-to-wear. Styles embody the confident woman equal parts, both tomboyish and graceful.
WHEN WAS THE POINT WHERE YOUR DESIGN WENT FROM A VISION TO BECOME A PROFITABLE BUSINESS MODEL?
Well in addition to my Charlotte Ronson Collection, I also have a very successful diffusion collection names “I heart ronson” for JCPenney as well as many other collaborations and partnerships through the years. We have done all sorts of capsule product collaborations from designing sunglasses with Luxottica to gaming pouches for Nintendo, and I even had my own make up collection with Sephora.
WHY DO YOU CHOOSE TO SHOW IN BERLIN, WHAT IS THE STRATEGIC REASON?
I had a such a great experience showing in Zurich and it’s with the same IMG team so I jumped at the chance to work with them again. Germany is known for avant garde fashion so I am excited to be showing here!
WHAT WAS YOUR VISION OF THIS COLLECTION?
A daydream sets the tone for the Spring Summer 2015 collection, reflecting the culture in which we live, and evokes feelings from my own life experiences. Expect to feel the need to be pinched, as it tells a story of what happens when one closes their eyes, inviting viewers to “dream on.”
CAN YOU EXPLAIN YOUR CHOICE OF MATERIALS, SHAPES AND COLOURS FOR THIS COLLECTION?
The collection stays true to its feminine girl, whilst adding in sexy silhouettes and boxy layers that are easy-to-wear. Styles embody the confident woman, caught in a daydream of water colored femininity. The soft hued pastels and whimsical styles seen on the Charlotte Ronson runway are equal parts, both tomboyish and graceful.
WHAT IS THE STRONGEST PIECE/S IN THIS PARTICULAR COLLECTION?
It’s hard to say but I am really enamored by the Kim McCarty’s collaboration pieces. I collaborated to create a daisy floral print this season, morphing the Charlotte Ronson signature aesthetic with Kim’s translucent watercolors. This springtime dream consists of a blissful mix of prints, such as playful florals and delicately painted geometrics. Each is infused with hues that are derived from a dreamer’s palette of beach glass, dream blue, silver peony, and oyster gray, creating a picture that explores the dichotomy between uncertainty and focus.
WHAT WAS THE THOUGHT BEHIND YOUR CHOICE OF OUTFIT FOR TODAY?
I am wearing a look from my own collection.
DO YOU HAVE ANY RITUALS FOR THE DAY OF THE RUNWAY SHOW?
I always drink lots of coffee and water!
The Spring/Summer 2015 collection is available here